Our story

We believe in beauty, science and nature

We celebrate authenticity

We empower our community

We lead with transparency to build trust

We always aim to keep things simple

Beauty with reason

Just because a product is expensive doesn’t mean it works.

We started Facetheory in 2015 because we wanted to find a better, fairer way of doing skincare - skincare that works, that’s vegan, and that doesn’t cost an arm and a leg.

We blend the best of nature and science to transform skin for the better. Our goal is for everyone to feel beautiful in their skin, so they can get on with their lives: we worry about their skin, so they don’t have to.

Beauty with a guarantee

Today we connect people with low-drama, fairly priced skincare solutions: we create communities based on products that promote self-love and self-acceptance and results that come with a 365-day money-back guarantee.

Beauty that creates communities

We are always looking toward the feature: using your feedback to make our skincare and makeup routines even better; working on innovative new formulas; achieving the very best. If you have something to say, you can bet we want you to DM us about it.

Beauty that doesn't cost the earth

We believe that beauty shouldn't cost the earth or causes harm to people, animals or the planet, which is why we're Leaping Bunny and PETA approved.

Leaping Bunny is recognised as the international gold standard for cruelty-free products, and we adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to Leaping Bunny criteria. Our supplier monitoring system is also independently audited in line with Leaping Bunny requirements.

Our packaging policy

When it comes to our packaging policy, we're completely phasing out single-use plastic, with most of our products 95% now available in amber glass jars with aluminum caps, or in 100% aluminum tubes that are easy to recycle. We deliver to more than 100 countries, and all of our delivery packaging is biodegradable. We also always use the minimum we need to protect your order when it's sent out from our headquarters in Sheffield, UK. You can find our full sustainability policy here.